Meta has quietly scooped up Limitless, the AI wearable startup best known for its conversation-recording pendant — and in the process is winding down the company’s hardware business as it folds the tech into its own AI device roadmap.
Limitless, formerly known as Rewind, built a pendant that clips to your shirt or hangs from a lanyard, continuously records in-person conversations, and turns them into searchable transcripts and summaries. It’s exactly the sort of “ambient AI” device Meta has been signaling it wants more of.
“Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is building incredible AI-enabled wearables. We share this vision and we’ll be joining Meta to help bring our shared vision to life,” CEO Dan Siroker wrote in a blog post announcing the deal.
Financial terms haven’t been disclosed, but external reporting puts Limitless’s last valuation at roughly $367 million in 2023.
No More New Pendants — but Existing Users Get a Free Upgrade
As part of the acquisition, Limitless is stopping all new hardware sales. The pendant is no longer available to buy as of December 5, 2025.
Existing customers, however, are getting a surprisingly generous deal:
- Limitless will support current pendant users for at least another year.
- All continuing customers are being moved to the Unlimited Plan for free, with no more subscription fees.
- The company has rolled out tools to export or delete all stored data directly from the app.
There’s a big geographic catch, though. As of December 5, 2025, Limitless is shutting down service entirely in:
Brazil, China, the European Union, Israel, South Korea, Turkey, and the United Kingdom.
Users in those regions have until December 19, 2025 to download their transcripts and account data, after which their accounts and all associated information will be permanently deleted.
That’s a clear sign Meta and Limitless are trying to reduce regulatory risk around an always-listening AI device in some of the world’s toughest privacy jurisdictions.
Rewind and Desktop Logging Features Get Sunset
Limitless didn’t start life as a hardware company. Under its original Rewind brand, it made a Mac app that logged screen and audio activity and turned it into a searchable “memory” of your computer use.
That era is now over.
As part of the Meta deal, Limitless is sunsetting non-pendant features, including Rewind:
- The Rewind desktop app is being wound down, with an update that disables all screen and audio capture starting December 19, 2025.
- Users will still be able to access previously recorded meetings and content for at least another year, but they won’t be able to record anything new.
In other words, the only part of Limitless that’s really surviving in the wild, for now, is the pendant — and even that will likely evolve under Meta’s ownership.
A Strategic Piece in Meta’s AI Wearables Push
The acquisition fits neatly into Meta’s broader hardware story.
Meta already has Ray-Ban Meta smart glasses, partnerships with EssilorLuxottica, and an internal roadmap packed with next-gen mixed reality devices and AI-enabled wearables.
Limitless gives Meta:
- A mature, shipping product that can record, transcribe, and summarize real-world conversations
- A team with deep expertise in on-device capture, speech recognition, and personal “memory” assistants
- A ready-made test bed for “always-on” AI experiences that go beyond smart glasses
Limitless was one of several experimental AI devices in this space, alongside products like the much-criticized Friend/Omi pendant and other “AI pin” style gadgets trying to blend hardware, voice, and cloud AI.
Meta isn’t saying exactly how it will integrate the product, but it’s easy to imagine Limitless’s tech enhancing future versions of Ray-Ban Meta glasses or new wearables — think smarter note-taking, conversational recall, and long-term memory for in-person interactions.
Investors, Brand, and What Happens Next
Limitless was founded by Brett Bejcek and Dan Siroker, the co-founder and former CEO of Optimizely. The startup pivoted to hardware only last year, launching the Limitless Pendant at $99 as it shifted away from pure desktop logging.
Over its life, Limitless raised more than $33 million from a high-profile list of backers, including Sam Altman, Andreessen Horowitz, First Round Capital, and NEA.
Now, the Limitless team and technology will join Meta’s Reality Labs and AI hardware efforts. Sales are over, some markets are being cut off, and the original Rewind product is being retired — but the core idea that made Limitless interesting in the first place is very much alive:
Let AI remember everything, so you don’t have to.
For Meta, that’s one more building block in its long-term bet on “personal superintelligence” and AI-enabled wearables. For the rest of the industry, it’s a sign that the race to own the next generation of always-on AI devices is just getting started.