According to parent company ViacomCBS, Paramount Plus had 32.8 million customers at the end of last year, the first time it has ever broken out its subscriber base. ViacomCBS has 56 million worldwide streaming customers when combined with its other streaming platforms.
Paramount Plus trails market leader Netflix, which has 221.8 million users, and Disney Plus, which has 129.8 million worldwide subscriptions. It’s also smaller than Hulu, with 45.3 million subscribers and solely runs in the United States. However, Paramount Plus has a much higher number of paying users than Peacock, NBCUniversal’s streaming service, which had 9 million paying subscribers at the end of last year.
Along with other young streaming services like Disney Plus, HBO Max, Apple TV Plus, Peacock, Discovery Plus, and others, Paramount Plus hopes that its unique mix of TV shows, movies, and originals will entice you away from cable and streaming stalwarts like Netflix, and hook you on its vision for television’s future. But unfortunately, these so-called streaming wars have an impact on how many services you use to watch your favorite shows and movies online and how much you have to pay for them.
ViacomCBS announced the news in its quarterly earnings report.