Special edition models are a time-honored car industry practice for retaining interest in aging model lines. Finally, with a bit of trimming, tape, and badges, you’ve got yourself a finished product! A unique new model. The new Mini Brick Lane version, available on the automaker’s Cooper S Hardtop 2 and 4 Door variants, is the latest in that long heritage.
These just-announced Brick Lane cars have White Silver Metallic paint with Soul Blue roofs and distinctive decorations on the hood and bodysides and will arrive in dealers in mid-March. The latter is designed to evoke the appearance and feel of London’s Brick Lane, the art neighborhood noted for its culinary culture, vintage markets, and, yes, the ubiquitous brick structure. These limited-edition cars also include specific Brick Lane callouts on the front fender vents and b-pillar trim, as well as black 17-inch Tentacle Spoke wheels.
Standard features include a panoramic roof, dual-zone temperature control, Carbon Black Cross Punch leather upholstery with heated seats and steering wheel, and piano-black trim. In addition, mini’s Touchscreen Navigation Plus Package, which includes features like wireless charging, Apple CarPlay, and a digital instrument cluster, as well as Harman Kardon luxury audio, comes standard in the interior.
These new variations join the Untamed, Untold, Resolute, Electric Collection, and Anniversary models in a special-edition roster that is already overflowing.
The Cooper S Hardtop 2 Door starts at $36,525, and the lengthier Four-Door starts at $37,525 (both prices include a shockingly modest $850 destination fee). Even better, purchasers may choose between a six-speed manual or a seven-speed dual-clutch transmission at no extra cost.