Meta says it has banned ByteDance advertisements on Facebook and Instagram in the United States and six other countries. The restriction it describes also reaches third-party campaigns that link to TikTok, putting more than ByteDance’s own advertising at issue.
Seven countries are covered
Meta names the United States, Canada, Egypt, Indonesia, Japan, Thailand and Vietnam as the affected markets.
The scope Meta describes concerns paid advertising on its platforms. It should not be read as an announcement that TikTok itself is being shut down in those markets.
Third-party advertisers are included
Meta says the restriction extends to campaigns run by third-party advertisers when their ads link to TikTok or other ByteDance properties in the affected countries.
For advertisers navigating Meta’s advertising policies, the destination is the crucial detail. Under that description, a campaign would fall within the restriction even if a separate business paid for it, provided the ad directed people to a covered ByteDance property.
Meta frames the ban as a competitive decision
“We don’t have to run ads from a competitor whose goal is to pull people off our apps,” Meta said.
The company characterizes refusing promotional services to a competitor as normal business practice. Its stated concern is the role its own advertising platforms play in sending users elsewhere—a position that would close off a paid promotional route for TikTok in the affected markets.
