Samsung’s S95F and LG’s C5 and B5 span premium, mid-range and entry-level OLED televisions ahead of the 2026 World Cup. The three 2025 models differ in brightness, reflection handling and expected price, with Samsung’s matte anti-reflection screen distinguishing it from the two LG sets.
Fast camera pans make motion handling relevant to televised football, while daytime viewing exposes differences in screen glare and brightness. These are also factors in comparisons between OLED and mini-LED televisions, with bright-room performance a limitation for some OLED models.
An April 30, 2026 comparison of the three televisions listed the following expected prices for their 65-inch versions. The figures represent pre-tournament price expectations rather than guaranteed retail offers.
| Model | Expected US price, 65-inch | Expected UK price, 65-inch |
|---|---|---|
| Samsung S95F | Around $2,199 | Around £2,199 |
| LG C5 | Around $1,399 | Around £1,399 |
| LG B5 | Around $999 | Around £1,199 |
Samsung S95F: matte anti-reflection screen
The S95F was Samsung’s flagship OLED television for 2025. Its OLED Glare Free 2.0 matte screen is designed to reduce reflections, a feature relevant to matches watched under daylight or room lighting.
A review of the 55-inch S95F reported that mirror-like reflections were reduced to a haze under bright overhead lights. It also described vivid colors and clear speech from the built-in speakers, while noting that motion settings needed adjustment and some shadow detail remained obscured in dark scenes.
The review measured peak HDR brightness of 2,135 nits in Standard mode and full-screen HDR brightness of 390 nits in Filmmaker Mode. These are different measurements: peak brightness concerns a small bright area, while full-screen brightness measures an entirely white test image.
The results came from a 55-inch set, rather than the 65-inch version in the price comparison. They also describe specific HDR test patterns and picture modes, rather than brightness across every football broadcast.
LG C5: mid-range OLED
The C5 sits above the B5 in LG’s 2025 OLED range. Its expected 65-inch price was between those of the S95F and B5 in the April comparison.
A review of the 65-inch C5 reported smooth football movement with Standard picture mode and the Natural setting in LG’s TruMotion controls. It also found visible glare under overhead lighting, accompanied by reduced black depth and shadow detail in darker scenes.
The review measured peak HDR brightness of 1,198 nits in Standard mode and full-screen HDR brightness of 195–200 nits. The full-screen results were lower than those reported for the 55-inch S95F, although the televisions were different sizes and the figures do not establish performance under every viewing condition.
Beyond sport, the C5 review lists four HDMI 2.1 ports, support for 4K at up to 144Hz, variable refresh rate, Nvidia G-Sync and AMD FreeSync. Those specifications extend the comparison to gaming without establishing a ranking for overall picture quality.
LG B5: entry-level OLED
The B5 is LG’s entry-level OLED television for 2025 and carried the lowest expected 65-inch price of the three models. LG lists a 120Hz refresh rate, Nvidia G-Sync support and Dolby Vision among the features of its 65-inch B5.
A review of the 55-inch B5 reported smooth football motion with Standard mode and Natural motion processing enabled. It also described substantial screen reflections under bright lighting.
That review measured peak HDR brightness of 637 nits and full-screen HDR brightness of 172 nits in Standard mode, below the corresponding results reported for the 65-inch C5. As with the Samsung comparison, the tested screen sizes differed.
The B5 range also includes a 48-inch version, extending the series to smaller screen sizes than the 65-inch models covered by the price comparison.
