Faire, founded in 2017, connects independent retailers with brands through an online wholesale marketplace. Retailers use the platform to find and order merchandise for their stores, with payment terms and return policies forming part of the company’s offering.
In its 2021 company history, Faire identified Square alumni Max Rhodes, Marcelo Cortes, Daniele Perito and Jeff Kolovson as its founders. Rhodes wrote in May 2019 that Kolovson had helped start the business before leaving and was returning as chief operating officer after working at Opendoor.
Payment terms and returns
Faire’s U.S. and Canadian retailer terms, updated April 15, 2026, describe Net 60 accounts for approved retailers, with invoices due 60 days after an order is placed. Faire reserves the right to impose spending limits. Retailers who do not qualify for those accounts must pay when products ship.
In a May 2025 company update, Faire described free 60-day returns on opening orders. Its returns policy, updated April 7, 2026, defines qualifying orders as typically a retailer’s first order with a brand, unless Faire communicates otherwise. The retailer terms link the return window for qualifying orders to the invoice payment period, subject to restrictions.
The returns policy excludes certain products and allows Faire to adjust or limit return windows. Faire covers return shipping for qualifying items, but original shipping charges to the retailer are non-refundable.
Early customers and expansion
Co-founder and CEO Max Rhodes has traced Faire’s origins to an umbrella distribution business he ran while working at Square. He said attending trade shows exposed gaps in wholesale buying, and the platform’s initial lead list consisted of 150 retailers that had bought Blunt umbrellas.
Most early customers were high-end gift stores in the United States, Rhodes said. He described referrals as the main source of growth on both sides of the marketplace: retailers invited brands they already carried, while brands brought existing retail customers onto Faire.
Rhodes said those relationships helped guide expansion into additional categories and markets. By November 2021, Faire said it had launched across 15 markets in Europe and the United Kingdom.
Funding and reported scale
On November 16, 2021, Faire announced a $400 million Series G funding round that it said valued the company at $12.4 billion and brought total funding to more than $1 billion.
In May 2022, Faire said a $416 million extension increased the Series G financing to $816 million, with a post-money valuation of $12.59 billion.
On November 17, 2025, Faire announced a tender offer led by WCM Investment Management, with participation from Baillie Gifford and True North Fund. The company said the transaction valued it at $5.2 billion and would provide liquidity for long-term employees and early shareholders.
Faire’s published scale figures are company-reported measures. On May 28, 2025, it said more than 10 million new relationships had formed between brands and retailers through the platform, and that brands had sold nearly $8 billion in wholesale inventory to date. In August 2025, Faire said retailers could access more than 100,000 brands.
Faire also describes its retailer network as reaching more than 70,000 cities and towns worldwide.