This year, Coors Light will no longer use plastic rings in its packaging, making it the most prominent US beer company to do so. In addition, Molson Coors Beverage Company, the parent company of the low-calorie beer, has announced an investment of $85 million to assist with the shift to recyclable cardboard containers.
The changeover will save 200 tons of single-use plastic from landfills each year, according to Marcelo Pascoa, Coors vice president of marketing.
The hard-to-tear rings have been known to kill turtles and other marine animals by becoming trapped in them or mistakenly ingesting them, in addition to contributing to plastic pollution.
Molson Coors dropped plastic rings in the UK last year, following the lead of Heineken, Carlsberg, and Guinness. By the end of 2025, the business claims it will remove them from all of its brands, including Miller, Foster’s Keystone, and Redd’s.
According to reports, this will save 1.7 million pounds of single-use plastic every year.
To spread the message, Coors Light built a “Plastic-Free Future Mart” in Greenpoint, Brooklyn.
The pop-up concept store, which is made from brewery scraps and other recyclable materials, is designed to seem like an old-school newsstand and has mock-ups of Coors Light cereal and pancake mix, as well as a fake Rocky Mountain News newspaper.
When Coors first introduced the recyclable aluminum can in 1959, other beverage companies were still utilizing tin cans.
The nostalgic mini-mart, which pays tribute to the past, will be open until March 6th.