According to Instagram, both the Boomerang and Hyperlapse applications have been deleted from the Google Play Store and Apple App Store.
In a statement to CMT, a Meta official stated, “We’ve withdrawn support for the separate Boomerang and Hyperlapse applications to better focus our work on the main app.” “Boomerang is still available in-app in Stories, and Layout is still available as a separate app in the App Store. We’ll keep working on new ways for Instagram users to be creative and have fun.”
Instagram’s parent company, Meta, has been pushing to combine a slew of functionality into a single app. For instance, Facebook has integrated a Craigslist-style marketplace and a Venmo-style payment mechanism within the blue social media program. Instagram used to be mostly about photo sharing, but it has now evolved to include short-form video and e-commerce.
Many new functions have been integrated into Instagram, eliminating the need for separate creative editing programs. Having everything in one app makes customers more likely to be happy with a single app experience.
The deletions come after Instagram announced the demise of IGTV, which is set to go down in mid-March, as initially reported by TechCrunch.
Boomerang received 301 million lifetime downloads on both Google Play and the App Store, according to statistics provided to TechCrunch by Apptopia. Hyperlapse was only available on iOS, explaining the app’s 23 million downloads. Surprisingly, even though Instagram has evolved into a one-stop-shop, Boomerang continues to receive 26,000 daily downloads.